Privacy policy
Last updated: 23 June 2026
NO IDENTITY operates this store and website, including all related content, features, tools, products, and services (collectively, the “Services”). This Privacy Policy explains how we collect, use, and disclose personal information when you use the Services, make a purchase, or otherwise interact with us.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you. Depending on how you interact with the Services and as permitted by law, we may collect the following categories of personal information:
• Contact details: name, billing address, shipping address, email address, and phone number.
• Payment information: payment card details, payment confirmation, and transaction information.
• Account information: username, password, security questions, preferences, and settings.
• Order information: items viewed, added to cart, purchased, returned, exchanged, or cancelled.
• Communication information: information you provide when contacting customer support.
• Device and usage information: IP address, browser type, device identifiers, and interactions with the Services.
How We Collect Information
We may collect personal information:
• Directly from you, such as when you create an account, place an order, or contact us.
• Automatically through your use of the Services, including through cookies and similar technologies.
• From service providers that help us operate our business.
• From partners or other third parties, where permitted by law.
How We Use Information
We may use personal information to:
• Process orders, payments, shipping, returns, and exchanges.
• Create and manage customer accounts.
• Provide customer support and respond to inquiries.
• Personalize your shopping experience.
• Send order updates, account notices, and marketing communications.
• Detect fraud, secure our Services, and protect our business.
• Comply with legal obligations and enforce our terms and policies.
How We Share Information
We may disclose personal information to:
• Service providers that help us with payment processing, fulfillment, analytics, customer support, IT services, and storage.
• Marketing and advertising partners to help deliver ads and promotional communications.
• Third parties you authorise, such as shipping carriers or social media integrations.
• Our affiliates or within our corporate group, where applicable.
• Relevant parties in a business transaction, such as a merger, acquisition, or restructuring.
• Authorities or other parties when required by law or when necessary to protect our rights, customers, or business.
Shopify
The Services are hosted by Shopify. Shopify may collect and process personal information to help us provide and improve the Services. Information you submit may be shared with Shopify and other third parties, including service providers located in countries other than your own.
In some cases, Shopify may process personal information independently for its own purposes. To learn more about how Shopify handles personal information, please review the Shopify privacy information available on its website.
Cookies and Similar Technologies
We use cookies and similar technologies to help operate the Services, remember your preferences, improve performance, and support analytics and advertising. You may be able to control cookies through your browser settings, but some features of the Services may not function properly if cookies are disabled.
Third-Party Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or content of those third-party sites. Please review their privacy policies before providing them with personal information.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.
Security and Retention
No method of transmission or storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
Your Rights
Depending on where you live, you may have rights to access, delete, correct, port, or restrict certain uses of your personal information. You may also have the right to object to certain processing or withdraw consent where processing is based on consent.
You may opt out of marketing emails at any time by using the unsubscribe link in our emails. Even if you opt out, we may still send non-marketing messages such as order confirmations or important service updates.
We may need to verify your identity before responding to your request.
International Transfers
We may transfer, store, and process your personal information outside the country where you live. Where required, we use appropriate legal safeguards for such transfers.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. When we do, we will post the revised policy on this page and update the “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Email: info@noidentitywatch.com
Address: OMC Chambers, Mong Kok, KL, 0, HK
For purposes of applicable data protection laws, NO IDENTITY is the controller of your personal information.
Brand-protective additions to consider
These are worth adding if they apply to your store:
• Do not sell/share statement if you want to reduce privacy-law risk in certain regions.
• Cookie consent language if you use advertising or analytics cookies.
• Automated decision-making disclosure if you use profiling or targeted ads heavily.
• Retention detail if you want to specify different retention periods for orders, support, and marketing data.
• Age restriction if your products are not intended for minors.