NO IDENTITY is where art meets watchmaking. Blending the playful, whimsical style of watch artist LABEG with precision craftsmanship, the brand delivers a bold and distinctive approach to collecting. We aim to redefine the experience—making watch collecting feel fresh, expressive, and genuinely fun.
No Identity began as art—whimsical, hand-painted luxury watches crafted from cardboard by co-founder and creative director LABEG. His playful designs captured global attention, landing features in NY Times, Hypebeast, Hodinkee, Revolution, and beyond.
Now, we’ve transformed that art into real, wearable watches infused with LABEG’s bold twist. Discover your No Identity timepiece today—shop the collection and own a piece of the story.
